I'm not competent to comment in detail in this; it is too steeped in postmodern considerations that are beyond me, or beneath me, I'm not sure which. But I can make some comment perhaps from a psychological perspective that might be helpful or confusing'
“Freedom is the ontological condition of ethics. But ethics is the considered form that freedom takes when it is informed by reflection.”
Foucault [4]. — Moliere
This is a restatement of the biblical story of the Fall. The escape from the determination of physical law necessarily results in the institution of moral law. To be free is to face the conflict between selfish desire and social responsibility
The overall implication of our claims is that technocapitalism is a global cultural machine for producing nominally free subjectivities while eroding ontological freedom. It creates and processes subjectivity as a product to be sold (e.g. to advertisers) and converted into more capital. In fact, we claim capital, in its operation through autopoietic social systems for which freedom is epiphenomenal, essentially expands through monetizing the conversion of ontological to nominal freedom. The ultimate result of this, we have cautioned, may be an irreversible decline of both culture and the subjects that form it. — Moliere
The main point is that capitalism creates a false sense of freedom while actually taking it away, treating individual identities as products that can be sold. This can lead to a serious decline in both culture and the people who make it. — Amity
(Amity's dumbitdown version)
"individual identities" are what we are being sold, what we are told is important, and they are nothing else than the sum of the consumer choices we make. It follows that wealth is freedom. But consumer choices are not moral choices.
But it goes deeper: identities are not individual. Identities are necessarily external to the individual in origin and are interiorised by imposition or incorporation. To say that I am this or that, a philosopher or a buffoon, is to identify with a type, to join a club, and this, whether I say it or you do. Identification
denies individuality. Race, gender, nationality, profession, football team, favourite shampoo, favourite philosopher, neurotype, there is nothing individual in any of it. Individuals are inexplicable, incomparable, unlimited, unique.
So one watches helpless as what I like to call "the community" (that which arises from communication) dissolves in the acid of the bullshit of "Sovereign Individuals", the logical apotheosis of the contradictory individual identity, that is entirely arbitrarily made-up, as there is no truth of the matter. The world is destroyed by mere cyphers, masquerading as 'characters', addicted to the fake freedom of money.